[Télécharger] Watch Ads 1900-1959: A pictorial history of communication and design in 20th Century watchmaking / Part 1 - Storia illustrata della comunicazione e del design nell'orologeria del Novecento / Parte 1 de Marco Strazzi PDF Ebook En Ligne
Télécharger Watch Ads 1900-1959: A pictorial history of communication and design in 20th Century watchmaking / Part 1 - Storia illustrata della comunicazione e del design nell'orologeria del Novecento / Parte 1 de Marco Strazzi Livres Pdf Epub
Télécharger "Watch Ads 1900-1959: A pictorial history of communication and design in 20th Century watchmaking / Part 1 - Storia illustrata della comunicazione e del design nell'orologeria del Novecento / Parte 1" de Marco Strazzi Livres Pdf Epub
Auteur : Marco Strazzi
Catégorie : Livres anglais et étrangers,Home & Garden,Antiques & Collectibles
Broché : * pages
Éditeur : *
Langue : Français, Anglais
ENGLISH TEXT / TESTI IN ITALIANO - A BOOK BY MARCO STRAZZI, THE AUTHOR OF THE MUSEUM COLLECTION AND ROLEX 1905-1960 - Watch Ads 1950-1959 is the first of two volumes featuring a vast selection of images that take the reader throughout a century of communication relating to the watchmaking industry and provide an unusual look into the evolution of design, style and the public's tastes. Additional contents include an overview of wristwatch development, excerpts from brochures, catalogs, certificates, user manuals, and the lists of Swiss trademarks and manufacturers as of 1958. - An extract from the foreword : "... Vintage ads convey something that no comment can express as effectively: the spirit of the time. The images, layout, wording and even font choice are a unique and unmistakable expression of how the manufacturer perceived its product, and of how he hoped the customers would perceive it, at the very time such product was available through retailers. They are living history. And not only that. The thousand or so selected images are also a faithful testimony of how design, style and the public's tastes evolved. The ambition of Watch Ads is therefore to turn into a useful tool allowing readers to figure out the approximate date of production of old watches. It is usually possible to associate trends with decades, though this generalization does not lack exceptions …" - Visit https://www.10e10.ch/ to download the preview file---------------------------------------------------------TESTI IN ITALIANO E INGLESE - UN LIBRO DI MARCO STRAZZI, AUTORE DI LANCETTE & C., ROLEX DALLA A ALLA Z, THE MUSEUM COLLECTION AND ROLEX 1905-1960 - Watch Ads 1950-1959 è il primo di due volumi dedicati a un'ampia rassegna di immagini che guidano il lettore attraverso un secolo di comunicazione legata all'industria orologiera e forniscono una testimonianza insolita sull'evoluzione del design, dello stile e dei gusti del pubblico. Il libro comprende anche una panoramica dell'evoluzione dell'orologio da polso, pagine tratte da opuscoli, cataloghi, certificati, manuali d'istruzioni, e le liste delle marche e dei fabbricanti svizzeri aggiornate al 1958 - Dall'introduzione: "... Le affiches d'epoca ricreano qualcosa che nessun commento sa rendere in modo altrettanto efficace: lo spirito del tempo. Le immagini, la grafica, lo stile dei testi, perfino la scelta del carattere tipografico, sono l’espressione unica e inconfondibile di come il fabbricante percepiva il suo prodotto, e di come desiderava che lo percepisse il pubblico, nel momento stesso in cui tale prodotto era disponibile presso i rivenditori. La storia in diretta. Non solo. Le oltre mille illustrazioni selezionate rappresentano anche la testimonianza fedele di come sono cambiati il design e i gusti del pubblico. In questo senso, Watch Ads ambisce a diventare uno strumento utile per gli appassionati desiderosi di attribuire una datazione attendibile agli orologi vintage. Gli orientamenti stilistici sono infatti indicativi delle epoche, anche se la regola non è priva di eccezioni…" - Pagine: 364 - Rilegatura: brossura - Dimensioni: cm 21,59 x 27.94 - Lingue: italiano e inglese - Tutto a colori - Visita https://www.10e10.ch/ per scaricare il PDF di anteprima.
Télécharger Watch Ads 1900-1959: A pictorial history of communication and design in 20th Century watchmaking / Part 1 - Storia illustrata della comunicazione e del design nell'orologeria del Novecento / Parte 1 de Marco Strazzi livre En ligne
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